Bethesda, Maryland, May 21, 2004 - Knowledge Asset Management, Inc., the money management firm that invests in companies that invest in their people, today announces that it has changed its name to Bassi Investments, Inc. CEO C.S. (Stan) Sorrell stated, "We believe our new name's flexibility better reflects the expanded focus of our operations since our inception in 2001. And by directly incorporating the name of our founder and Chair of the Board, Dr. Laurie Bassi, an internationally recognized expert on valuing organizations' investments in people, the new name also allows us to sharpen our unique identity."

EXPANDED OFFERINGS

When Knowledge Asset Management was launched in 2001, it offered one recommended equity portfolio to its clients, a portfolio made up of companies that make significant investments in their employees. Today, Bassi Investments offers six recommended portfolios which reflect a broad variety of risk, diversification, and investment objectives to better meet the varied needs of its clients. Included in those portfolios are a hedged portfolio, launched in 2003, which pursues a covered calls strategy to reduce volatility, and two new socially responsible portfolios, introduced earlier this year.

The investment philosophy of the Bassi Investments portfolios remains grounded in the path-breaking research conducted by its founder, Dr. Laurie Bassi, an economist and former tenured professor at Georgetown University. Her research has consistently found that those companies that make significant investments in their people outperformed others in the stock market. The research has been incorporated by the organization into a proprietary framework, the Bassi Model(TM), which is used to select its recommended portfolios.

ABOUT BASSI INVESTMENTS

Bassi Investments is a money management firm with a unique focus: it invests in companies that invest in their people. It is headquartered in Bethesda, Maryland. For more information on Bassi Investments or its investment options, call at 866.526.5261, email at info@bassi-investments.com, or visit its website at www.bassi-investments.com.